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Top 10 Rules for Small Business Success
1. Target You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal. 2. Be Different If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same. 3. Build a Team Don't hire an employee to fill a position. Employ a person to be part of a team to build your business. 4. Be Fast Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now. 5. Say Thank You A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note. 6. Be Consistent Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always. 7. Smile Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you. 8. Fanatical Optimism The glass must always be half full. Attitude will always win out in the end and infect all of those around you. 9. Sell Soft Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer. 10. Leave Your Comfort Zone Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you. Brian Grinonneau is the general manager of McMann and Tate Advertising, an agency that works exclusively with the small business owner to help them stand out in an increasingly crowded marketplace where much of the advertising and products look the same.
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Contract Cleaners - A Guide for Business Part 2 In the first part of this article I put forward 7 questions that I believed were important to ask of your potential cleaning company. In this article I will explain the relevance of the first two questions and the answers you get to you as a business. Beginning an Internship Program CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the intern will be needed each week. Will specific hours be adhered to, or will the schedule be more flexible? Applicants want to know up front what they will be paid, if anything. Pressure Washing at Golf Courses There are many potential niches for pressure washing companies that often go unchecked. Some are quite lucrative and are worth investigation if you own a pressure washing business. Small Business Savvy: Reaching Key Big Business Decision Makers As a solo entrepreneur or small business owner, one of our key challenges can be reaching key decision makers in larger companies. Getting to the right person who can seal the deal can be a frustrating experience, especially if you don't have a game plan. Banking and Company Credit Card Policies for Small Business Does your small business have a banking and credit card policy? If not, perhaps you might wish to think on it. Developing such policies and procedures is not a difficult task. Making Your Product Desirable For Alliance Partners How do you make sure you have the business solutions or services that your alliance partner needs?You can only make sure that what you have to offer a company fits into their goals and mission if you do your research on what drives that business. If you go in "cold" you are not likely to win any business as you do not know enough about the company and they certainly do not know enough about you. Small Business and Branding - Why and How? When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus had been preaching the same sermon for years now but what they have not told is why you need to brand your small business? How is branding going to help you to establish your business? How can you establish your brand without spending a fortune on it?You might be having a very small business but would you like your client to perceive your business as a small time entrepreneurial effort? Definitely not, and your business cards, letterheads and other marketing collaterals does just that. Pressure Washing Heavy Equipment One of the best ways to make money in the pressure washer business is to power wash heavy equipment. It is not necessarily easy work and you will get quite greasy but it is steady work and there is lots of it. Three Ways to Add Leverage to Your Small Business Remember those drawings from science class of how a lever works?The lever was a long bar that rested atop a triangularly shaped fulcrum. One end of the lever was underneath the object to be raised. A Look at Incorporating a Business in Florida As you may know, there are many ways to incorporate a business in Florida. While companies exist to do the legwork and paperwork for you, the most direct way is to contact the Florida Department of State, Division of Corporation's website itself. Top 7 Small Business Resources for 2005 If you want to start a business in 2005, and start making money almost immediately, the sites listed below are some of the best I have found. I've chosen each site because it is absolutely outstanding in providing the tools you need to get started, as well as taking you through the steps you need to get started immediately. Collection Agency Selection Frankly, given the legal and regulatory requirements involved in attempting to collect a debt, it makes as much sense to do it yourself as it does to try to remove your own appendix. A collection agency is, on the whole, much cheaper than a doctors - and lawyers. 11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them Increase your profit potential by identifying - and avoiding - these 11 marketing mistakes.MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven ProductIs your business idea built on market research or a hunch?Entrepreneurs often fall in love with their products or services before they determine if there's a real market, and they throw fistfuls of money into the venture. Temporary Staffing Agency: How to Start The temporary staffing industry continues to expand, with yearly double-digit growth being commonplace. Companies find it convenient and cost-effective to work with a temporary staffing agency to fulfill unforeseen demand, fill short-term vacancies, and assist with changing workloads due to restructuring or mergers. The Key to a Successful Business Where would a business be without a business plan? A business plan sets the course for the future of the business. It gives the business owner or manager a sense of direction, listing the objectives and goals of the business from the outset. The Skills Gap: It Pays to Use Experts By outsourcing to skilled professionals you'll be able to grow your business without adding overhead.Here are some of the costs associated with growing a business through acquiring staff:* recruitment* payroll and tax obligations* national insurance* employers liability* benefits (pension, car, medical, dental)* holiday pay / sick pay / maternity pay / water cooler pay!* office space* equipment or general office supplies* legal responsibilities that include employee policies on working hours, sexual harassment, sick time, leave of absence, holidays, benefits, performance reviews, grievances, terminations* training* managementDo not underestimate the time and money involved in recruiting and retaining staff. Everything I Need to Know About Business I Learned From My Nametag So there I was - sitting in the audience of an on-campus seminar. Surrounding me sat hundreds of fellow students; each of us wearing one of those little, handwritten, adhesive nametags. Looking for a Business to Run in the New Revitalized Downtown Area? Looking for a place to add a Quick Lube away from your Super Wal-Mart Competitor? Down Town Revitalization, Why You Should Be Part of Such a Committee.A study showed that within the next five years 20% of LOF- Lube, Oil and Filter Independent Owners said they had plans on adding one or more facilities. Round Pegs In Round Holes: The Amazing Secret of Succeeding in Any Business Every Time! Success is the desire of everyman on the face of this earth. There is no normal human being without this yearning. Does Your Business Need a Toll-Free 800 Number? Should your business have a toll free number for customers to make sales, service and billing inquirers? The industry began in the early 1970's and today most customers expect you to have it. Providing a toll free line can bring in a number of benefits to your business.
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